Sep 20, 2017

Megan Fox: "Frederick's of Hollywood"



Take a look @ new images of actress Megan Fox ("Jennifer's Body"), a serious contender for a lead role in "Gotham City Sirens"posing for the 2017 Fall/Winter campaign for "Frederick's of Hollywood", the well-known US retailer of women's lingerie and inventors of the push-up bra in 1947 :


"Frederick's of Hollywood", was started by Frederick Mellinger, inventor of the push-up bra in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, hosiery, bridal lingerie, special occasion lingerie and a whole lot more. The original flagship store was a landmark on Hollywood Boulevard in Los Angeles.


The store previously housed 'The Lingerie Museum' featuring 'The Celebrity Lingerie Hall of Fame', exhibiting a collection of (washed) underwear including corsets and lingerie worn by iconic 1950's pin-up model 'Bettie Page'.



Today, the "Frederick's" brand and online operations are run by Authentic Brands Group.


Click the images to enlarge and Sneak Peek Megan Fox...