Jun 17, 2011

Beyoncé Pulse" - September 2011

Coty Beauty reports that the launch of the 4th fragrance in the "Beyoncé Parfums" portfolio will be "Beyoncé Pulse", debuting September 2011.

"I believe my music makes women feel strong, and 'Pulse' is all about finding that power inside," said the singer/actress.

"We are excited to follow the success of 'Beyoncé Heat' and 'Heat Rush' with the launch of 'Pulse'", said Steve Mormoris, Senior Vice President, Coty Beauty. "Like Beyoncé herself, 'Beyoncé Pulse' is powerful, feminine and one-of-a-kind."

At the heart of 'Beyoncé Pulse' is the bluebird orchid, a scent that has never been featured in a fragrance before, with top notes of pear blossom, blue curacao accord, frosted bergamot, peony and midnight blooming jasmine, anchored by base notes madagascar vanilla, musk and precious woods.

"We have been able to meld citrus and gourmand for a truly innovative product," said Mormoris. "That coupled with Beyoncé's signature energy and style makes 'Pulse' distinctive in every way."


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