The first film, titled "Photo Mood", features Bilson as a fashion model who finds pleasure in the form of a smooth Magnum ice cream bar, with model Baptiste Giabiconi as an annoyed photographer.
The next 2 films to be released, are "Art Class" and "Applause". "Applause" stars Bilson as a world-renowned prima ballerina who escapes a throng of fans and amorous boyfriend (Giabiconi), to enjoy a moment, by herself, savoring a Magnum bar.
"Art Class" features Bilson as a student, who creates a beautiful work of art, inspired by Magnum.
"Karl Lagerfeld’s creative vision has always inspired me," said Bilson, "and this series brings his concept of pleasure to life".
"My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the 'Magnum' lifestyle – and my personal philosophy, too".
Click the images to enlarge and Sneak Peek Rachel Bilson for "Magnum" ice cream...