Apr 17, 2011

Joe Wright Shoots Keira Knightley For Chanel

Sneak Peek actress Keira Knightley ("Pride & Prejudice") as the brand spokesperson for Chanel's Coco Mademoiselle perfume.

An accompanying video promoting the brand is directed by Joe Wright ("Atonement").

The fragrance spot features a cover by Joss Stone of the song "It’s A Man’s Man’s Man’s World".

"What we tried to do was turn it round", said Wright about the spot, "so that it begins as a story about the 'male gaze', but becomes about the 'female gaze'. The idea is the artifice of projected sexuality".

This is the second Chanel collaboration between Wright and Knightley, with their first Mademoiselle Coco ad debuting in 2007.

Click the images to enlarge and Sneak Peek Keira Knightley for Chanel's Coco Mademoiselle perfume...